Radio and InDoor Advertising: creative concept, audio production, and exclusive placement

What does the rapid transformation of the world smell like? Crisis? Or perhaps new opportunities? During the prolonged period of isolation since the start of quarantine, some people focused on self-development and reading books. Others began actively exploring ways to earn money today.

The most popular articles now are about earning opportunities in the post-quarantine period and during the war. A provisional top list of promising business startups has already been compiled. Of course, most of them are connected to online activities. So, in these challenging times, here are relevant business ideas...

1. Online consultations (beauty bloggers, various coaches, psychologists, entertainers, etc.)

2. Online training (fitness, yoga, and more)

3. Online ordering and delivery (food, medicine, groceries, cosmetics, books, shoes, etc.)

4. Online concerts (some live, some pre-recorded)

5. Online education (not only for schoolchildren)

If you quickly adapted to the new realities, found a new area of activity, and know exactly how to earn today, act! But don’t forget to tell numerous potential customers about your new business. How to do it? You’ll need advertising! Filming video ads takes a lot of time and resources, and the budget can be significant. So where to start without spending too much? Audio ads – radio advertising.

You can make yourself known with well-crafted or creative text and sound design. Even creating a short piece of copy for advertising requires a professional approach. After all, you need to fit information into a limited number of characters that will grab the attention of a potential customer and motivate them to make a purchase. Professional help is also indispensable when writing copy for Instagram, TikTok, and other social media ads.

Another type of advertising at an affordable price is radio advertising. What usually plays in the background in cars and taxis? Most of the time – the radio! This means that an audio ad on a radio station is the best way to reach your customer while their mind is free on the road. Here again, it is crucial to craft the text correctly. You need to fit the message into a short time slot while saying the most important things and captivating the consumer.

InDoor, or indoor advertising, is also gaining massive popularity today! Owners of cafés and restaurants, beauty bars and salons, cosmetologists, large and small retail chains, shopping centers… the list is actually very long. Yet all of them regularly produce audio clips for broadcasting inside their establishments.

Business owners often feel confident in their own abilities or their employees’ talents and may not rush to seek professional help in creating copy for an audio ad. As a result, they often fail to achieve the desired outcome.

Most often, the reason for this failure lies in incorrect presentation of information, banal ideas, loss of the main message, or poor delivery. In other words, it doesn’t grab attention! Or the potential customer simply cannot understand what the audio ad is promoting. Remember, the audio format lacks a visual component. Therefore, when creating text for an advertising audio clip, you literally need to master the power of words. But where can you find such professionals?

Today, there are many online platforms where numerous freelancers offer their services. But what’s the guarantee that you’ll be understood correctly and, most importantly, that the work will be done efficiently and on time? And you’d probably like to see the freelancer’s previous work, right? In times of strict budget control, it’s better not to take risks and to reach out to reputable professionals.

We offer a full cycle of audio production. Creative concepts, copywriting, music, and sound design for advertising—whether in audio or video format. Casting of voice-over artists, dubbing actors, and vocalists. Exclusive placement on radio stations.

Our prices will pleasantly surprise you, and our professionalism and creative approach will impress beyond words.

While some panic, fear, or succumb to depression, you take action and follow the right path. That means you win!