VoiceOver recording by MART Sound agency

When you start searching for voiceovers, you have to access the voice database. And there are several “undercurrents” here. Among the large number of recording studios, there are those that cooperate with their speakers (actors), and there are those that work “through intermediaries”, making reorders. In the second case, this will, of course, affect the overall project budget.

To avoid additional costs, you should be interested in how voice recording and dubbing are done in general. Working with the primary source of the voice database allows you to speed up and, just as importantly, reduce the cost of the process.

Samples (examples) of voice actors reading different texts help you make the right choice. You can familiarize yourself with voice samples on the company's website or directly in the studio. Also, the studio manager can offer to do a personal casting for your project, video, or video, and even organize and record test versions of the voiceover. This is usually an additional service, but each project and conditions are discussed with the client individually!

The voiceover is the most memorable part of any professional work. Using a well-recognizable voice in the voiceover of an advertisement can sometimes have a negative impact on the uniqueness and exclusivity of the product. We are talking about voice-overs, not about the participation of a media personality in the video (by the way, in this case, the voice-over is often carefully processed). Therefore, you should choose new voiceovers for each video.

There are some principles that should be followed when choosing a voice for voiceover. You cannot be guided by the degree of popularity of the speaker. The only thing that matters is his or her professionalism, ability to convey information clearly and beautifully to the consumer.

Taking all this into account, it must be said that all voices of announcers can be divided only by gender and age. For example, advertisements for products for children and women usually feature a female (mother's) or child's voice.

When it comes to men's products, technology, or something more serious, a male voiceover is appropriate. There are cases when you need a male, female, and child voice at the same time. This usually happens in advertisements about family life. And, for example, jewelry ads sometimes use both male and female voices.

Only after you have determined the category of the advertised product and the voice parameters of the voiceover, you can start searching. And you need to start by listening to voices that match the specified categories - age, gender.

To choose the right voice, you need to listen to more than one option, carefully listening to the timbre, clarity of articulation, and the nature of speech perception. As a rule, in a professional studio, agencies offer preliminary casting and selection of voices for voice-over.

Another important issue that arises when choosing a voice for voice-over is language proficiency. Today, speakers who are fluent in Ukrainian are in the greatest demand. And it's not about vocabulary, but about the ability to pronounce the sounds inherent in the Ukrainian language correctly, but naturally, and to correctly place accents/stresses in words.

Often, there is a need for voice-overs not only in Ukrainian or English, but also in other foreign languages. Most often, these are Polish, French, German, Italian, and other European languages. When it comes to English, it is worth remembering that classical English and its pronunciation is slightly different from that of Americans. Therefore, when you start searching for a voice actor, you should clarify what kind of pronunciation you need.

Nowadays, every self-respecting recording studio has a wide database of voices of actors, announcers, and vocalists. Therefore, it will not be difficult to find the right tone or language. Order a professional voice over of your text today :)